However, they are called different because they have other sizes and purposes.īut do you actually know the difference between brochures, flyers, and pamphlets? Let me briefly explain. Let me just tell you that flyers and pamphlets are also part of the large brochures family. For a real estate company looking to advertise all their properties, designing a trifold brochure may be the best idea because of all the space you have within. For more info on trifold brochures, check out the short video below. Then, you should go for big, bold headlines and stunning imagery to instantly catch attention. Maybe you have an event coming up, and you need to make some fantastic event brochures to advertise it and hand them to people on the street. This will help you figure out how much information you need to display in your brochure, so you’d better think ahead in order to choose the right size, design, and folding type. Before you even get started, think about how you’ll use brochures in your marketing mix. to inform or educate people about specific topicsĭepending on your marketing goals, you have to think about your target audience and what message you want to send.To simplify, the purpose of a brochure is: But if we were to be honest, you probably didn’t even bother reading them if something didn’t instantly catch your attention. I’m sure you’ve received many brochures throughout your mall visits, so you know what I’m talking about. What is the purpose of a brochure?īrochures are a great way to advertise a campaign, get the word out about a new product, or to inform people about an event.
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So take this article as a reference to use when you design the next brochure you want to take for print.Īlso, feel free to bookmark or pin any image you find helpful. I’m going to explain all the main differences between flyers, brochures, and pamphlets.īecause determining the size of your brochure, flyer or pamphlet is the first step you need to take, even before deciding on the number of pages and before you start working on the design, it’s crucial that you determine this right from the very beginning. So, in case you searched online and stumbled upon this article, thanks! Please tag along. Planning to make a great brochure design, but you’re still confused about the different standard brochure sizes for print and all the folding types?įor many of us, brochures and flyers are pretty similar.
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